2020 Triumph Scrambler 1200 Bond Edition Announced
All 30 units headed for the US already sold out
Triumph announced, and then quickly sold out of a limited edition James Bond-branded version of the Scrambler 1200 XE. Only 250 models are to be produced, and all 30 units allotted to the U.S. have already been nabbed up. For those still curious, the Scrambler 1200 Bond Edition was priced at $18,500, a premium of $3,100 over the regular Scrambler 1200 XE.
The 2020 Triumph Scrambler 1200 Bond Edition was created as a promotional tie-in for the 25th James Bond movie, No Time To Die. Thanks to the novel coronavirus, the film’s premiere was pushed from April 10 to Nov. 25, but Triumph decided not to wait and proceeded to release the limited edition model. The Bond series has always had strong automotive tie-ins, most notably with Aston Martin, but it’s somewhat surprising it took until now for there to be a Bond-branded motorcycle.
The Bond Edition comes with 007-branded panels, leather seat with embroidered logo and the film series’ iconic gun barrel sequence set as the TFT display’s startup screen. The overall paint scheme is inspired by a Scrambler model ridden by actor Daniel Craig’s Bond in No Time To Die. This includes black anodized high-mounted front fender, matching rear mudguard, black forks, black powder coated swingarm and sprocket cover, plus a grab rail, sump guard and infills all anodized in, you guessed it, black.
Other highlights include black-shrouded fog lights, an Arrow exhaust with carbon fiber end caps, a machined front brake reservoir, stainless steel headlight grill and black rear wheel adjusters. Each unit have a numbered plaque on the billet handlebar riser clamp and come with a rucksack and a letter hand-signed by Triumph Chief Executive Officer Nick Bloor.
The Triumph Tiger 900 also makes an appearance in No Time To Die, so perhaps there will be another future tie-in model on the way.
Dennis has been a part of the Motorcycle.com team since 2008, and through his tenure, has developed a firm grasp of industry trends, and a solid sense of what's to come. A bloodhound when it comes to tracking information on new motorcycles, if there's a new model on the horizon, you'll probably hear about it from him first.
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I would rather Triumph continue with special models named after famous riders, instead of fictional characters. Using another brand as an example, I don't think there are many people who bought Ducati's 998 The Matrix who still feel that purchase was good value, but quite a few still do who bought Fogarty and Bayliss-labeled models.
Once again Triumph leverages one of it's popular models rather than innovate.